Our History
Welcome to Jewelry.Domains, the greatest collection of jewelry domain names in the world.
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In February of 1999, Richard, a young Internet Entrepreneur finishing up his master's degree in professional accounting at the University of Texas at Austin, began registering ecommerce related dot com domain names. The emphasis of domain registrations was on sports and jewelry, with the goal of launching ecommerce businesses during the dot com gold rush.
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The following year Richard developed 25 sports domains into websites, but like countless others, became a casualty of the dot com bubble in 2001. Stuck working as an accountant, then becoming a CPA, he didn't give up on his ecommerce dreams. He took advantage of the downturn and relaunched his network of college sports websites based upon a comparison-shopping business model.​​​
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By 2005, Richard was amongst the largest sellers of officially licensed college sports merchandise online. He sold the sports business to Fanatics, and stayed onboard for nine years, resigning as SVP of Marketing at Fanatics in 2014.
All the while, Richard's focus didn't totally stray away from jewelry. From 2010 to 2015, he acquired scores of premium jewelry domain names with original registration dates dating back to 1996. He knew from his executive marketing background at Fanatics that exact match product domain names, whether in sports or jewelry, such as DiamondRings.com, had tremendous brand marketing value both online and offline.​​​​​​
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Richard spent a lot of time and money hunting down the best jewelry domains in the world one by one. It wasn't an easy task, took a lot of perseverance, and became more like hobby. He was an avid collector and refused to sell any domains despite big offers (and angry threats).
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He also decided jewelry was different from sports and labradors. Not because of business prospects, the domains already receive material type in traffic, he simply didn't have a passion for wearing actual jewelry.
Entrepreneur at heart, and interested in blockchain technology, Richard explored tokenization of the jewelry domain collection with his old friend Dana, also a CPA.​
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The two accountants agreed. These digital assets held real intrinsic value, can generate significant profit, and are agnostic to buying/selling lab-created or natural stone jewelry. Commingling income producing domain names with unstable cryptocurrencies was not a suitable path forward.
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Jewelry.Domains is currently in Beta mode evaluating strategic alternatives. In an AI driven world, luxury digital real estate can drive incremental profit while uniquely influencing consumer behavior.​
